Think about all the viral videos we've seen the last few years. As marketers I know you've all paid attention to what has gone viral. There's been some big standouts too. We had the Numa Numa guy, the kid playing with a stick like a lightsaber, the idiot who cryed about Britney Spears, the horribly addictive song Chocolate Rain (I hate the song, but every time I think of it it gets stuck in my head for a few hours), and of course the miriad number of videos of people creating bomb fountains with Mentos and Diet Coke. Another nice little addon is the ever popular "All Your Base Are Belong To Us."

Now, take all of those videos, and a bunch more, and roll them into your new music video. Release the video on You Tube and whatever other video services you like. It's brilliant, just a really clever strategy. I'm expecting Weezer's video to get an absolute bucket load of views and become a viral video itself. My main reasoning is simple, people like to feel smart and a part of the 'in' crowd. People will share it around and tell their friends because they can show off how cool they are.

Check it out.