| Weezer Does Viral Video |
| Written by Nez | |
| Saturday, 24 May 2008 | |
|
Think about all the viral videos we've seen the last few years. As marketers I know you've all paid attention to what has gone viral. There's been some big standouts too. We had the Numa Numa guy, the kid playing with a stick like a lightsaber, the idiot who cryed about Britney Spears, the horribly addictive song Chocolate Rain (I hate the song, but every time I think of it it gets stuck in my head for a few hours), and of course the miriad number of videos of people creating bomb fountains with Mentos and Diet Coke. Another nice little addon is the ever popular "All Your Base Are Belong To Us." Now, take all of those videos, and a bunch more, and roll them into your new music video. Release the video on You Tube and whatever other video services you like. It's brilliant, just a really clever strategy. I'm expecting Weezer's video to get an absolute bucket load of views and become a viral video itself. My main reasoning is simple, people like to feel smart and a part of the 'in' crowd. People will share it around and tell their friends because they can show off how cool they are. Check it out.
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  written by Brent Hodgson, May 24, 2008
I love Weezer...
And how they got all of those other "memes" on board - just fantastic! I particularly like how they didn't denigrate anyone - singing with Tay Zonday, "Being" the Star Wars kid, cuddling with Chris Crocker, letting Afro Ninja fight and beat up some other ninja dudes.  Awesome stuff  Apparently there's a convention on that brings all of these guys together - http://www.roflcon.org Brent report abuse
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 written by Lisa, May 24, 2008
Such a great video. Almost all their target audience will recognise the main players.
I think we'll be seeing more and more references to viral videos in music and advertising. There is a commercial in the UK at the moment that use the Go treadmill video. It's not done as well but then I don't suppose they intended for many viewers to know the original, unlike this video. Lisa report abuse
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Great post.
~Shannon